10/24/2002 - Fujitsu Siemens Computers has gained market share for all form factors in the EMEA (Europe, Middle East and Africa) PC market and managed an extremely successful entry into the PDA market. The preliminary market data from IDC and Context show that Fujitsu Siemens Computers grew ahead of the market and confirmed the positive trend which the leading European computer company presented at the half year’s press conference October 9th in Augsburg, Germany.
According to preliminary IDC figures for calendar Q3 – based on shipments in desktops, mobiles and Intel servers – Fujitsu Siemens Computers more than doubled the market performance in Western Europe. While the market returned to a moderate growth of 3 percent after five consecutive negative quarters, Fujitsu Siemens Computers reports a growth of 7 percent. In both regions the company strengthened its number 3 position in the market with 8 percent and 10 percent market share in EMEA and Western Europe respectively.
The strong market position is a result of improved sales through the channel addressing the SME (Small and Medium Enterprises) combined with strong retail initiatives. Also the company’s clear focus on Mobility and Business Critical Computing as strategic areas helped boost sales. Fujitsu Siemens Computers was particularly strong in the notebook and Intel server segment. IDC comments: "Good product positioning, strong back-to-school sales, improved distribution channel strategy in the SMB market and continued focus in the mobile computing space contributed to the vendor performance in the region."
Significant progress in key segments and countries
In the EMEA notebook and Intel server segment the company was the strongest growing top vendor year on year. Fujitsu Siemens Computers increased notebook shipments by nearly 50 percent while the market grew by 15 percent. In the server market the company reports 23 percent growth compared to an overall market growth of 6 percent
Encouraging results are also coming from key countries: Fujitsu Siemens Computers’ shipments in the UK increased by 20.7 percent in a moderately growing market (plus 3.3 percent). In the notebook segment Fujitsu Siemens Computers nearly doubled its shipments, in the server segment the company gained 4th position with a growth of 25 percent (market: plus 8.6 percent). In France Fujitsu Siemens Computers reports shipment growth by 24 percent while the market grew by 5 percent, and also states significant success in the notebook segment: plus 230 percent.
In Germany the company maintained its number 1 position with 20 percent market share and had a particularly successful quarter in the server market with 26 percent growth in a flat market. In the desktop market Fujitsu Siemens Computers stopped the decline seen in the previous quarters and strengthened its number one position with a growth of 6 percent, above the market growth of 4 percent.
Great start in the handheld market
With the PDA Pocket LOOX, Fujitsu Siemens Computers achieved a successful entry into the Western European handheld market, which saw 23 percent growth year on year. According to preliminary shipment data from research firm Context the leading European computer company with the strategic focus on Mobility, sold nearly 20,000 units from scratch and gained the number 7 position with 4 percent market share. Context said about the company: "Fujitsu Siemens (…) took the market by storm."
At its half-year press conference in Augsburg, Fujitsu Siemens Computers had stated a flat revenue growth at 2.45 billion (preliminary) during the first six months of the 2002/2003 financial year running from April to September 2002. The third calendar quarter had shown particular signs of improvement with strong revenue growth in key segments and countries.
About Fujitsu Siemens Computers
Fujitsu Siemens Computers is the leading European computer company. Serving the needs of large corporations, small- to medium-sized enterprises and consumers the company operates in all key markets across Europe, the Middle East and Africa. It offers a unique choice of world-class computer technology and innovative IT infrastructure solutions. Embedded in a global cooperation, Fujitsu Siemens Computers takes advantage of the strengths and the innovative power of its parent companies Fujitsu Limited and Siemens AG.
"Powering the Information Age" is the company´s vision. Fujitsu Siemens Computers will enable people to freely access information and services anywhere and at any time with world-leading products, services and solutions, thus ensuring people´s success within a knowledge-based society. The strategic direction is focused on Mobility and Business Critical Computing as the key drivers of the Information Age in the 21st century.
The company offers everything for enterprise computing, ranging from best-in-class Intel- and Unix-based servers to mainframes and enterprise storage solutions. It is also one of the leading providers of notebooks, PDAs, workstations and PCs to business customers, and is the No. 1 supplier of computers in Europe for home users.
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