SanDisk SD Flash Memory Cards Supported by New Microsoft Windows for Smartphone 2002 Software

10/23/2002 - At the global launch of the Windows Powered Smartphone, SanDisk announced that its SanDisk SD (Secure DigitalTM) flash memory cards are supported by the new Microsoft Smartphone 2002 Software. SanDisk, the world's largest supplier of flash memory cards, co-developed and introduced the SD Card in 1999.

The SD Card, about the size of a postage stamp, is a high-speed read/write memory card capable to providing a high level of copy protection for music, movies and other artistic and commercial content. Several flash memory chips can be stacked on the SD Card thus ensuring greater capacity in the future. SanDisk designs, develops and markets SD Cards in capacities ranging from 16 to 256 megabytes.

Microsoft and SanDisk work closely together in the design of products that use flash memory cards to make sure that the cards are smoothly integrated into host devices and give the maximum benefits to consumers. In the future, as Windows Powered Smartphone users require higher capacity SD cards, SanDisk will increase the capacity of its SD cards to meet the demands of the marketplace.

Windows Powered Smartphone, which has a slot for SD Cards, provides a rich data platform for mobile developers and operators to build compelling mobile data applications and services. Mobile phones, like the Orange Smartphone SPV, built on the Microsoft Windows Smartphone platform, combine fully integrated voice and data capabilities with a rich set of applications including personal information management (PIM), gaming and multimedia features in a small, lightweight mobile phone form factor. Orange is the first operator worldwide to announce retail availability of a Windows Powered Smartphone, the Orange Smartphone SPV.

Bo Ericsson, vice president of OEM marketing at SanDisk, said, "Our SD Card proved to be an excellent fit for the Windows Powered Smartphone in terms of its size, compatibility, performance and capacity. The card has received widespread market acceptance as more than 160 products, including cell phones, digital cameras, handheld computers and MP3 players, have been introduced with SD slots. The SD support built into the Windows Powered Smartphone enables users to enjoy the interoperability of the SD card and the numerous other SD-enabled portable platforms. The card has substantial industry momentum as approximately 500 companies have joined the Secure Digital Association."

"Windows Powered Smartphone allows network operators, corporate customers and consumers alike to realize the true power behind the platform through both voice and data capabilities," said Mark Spain, director for Mobile Devices at Microsoft Corp. "And because the Smartphone 2002 is just that - a platform - third parties are able to utilize Microsoft tools and familiar development environments to deliver innovative products and services. We're thrilled that SanDisk SD media is optimized for the Windows Powered Smartphone, and our mutual customers feel comfortable using the products for storage of a wide range of enterprise applications, utilities and games, as well as allowing backup of the entire memory of the Orange Smartphone SPV."

SanDisk, the world's largest supplier of flash data storage products, designs, manufactures and markets industry-standard, solid-state data, digital imaging and audio storage products using its patented, high density flash memory and controller technology. SanDisk is based in Sunnyvale, CA.

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