Axys Design Expands its Reach into Japanese Embedded Market with New Sales Representative

10/3/2002 - AXYS® Design Automation announced the expansion of its presence and commitment to the Japanese market through the appointment of Marubun as its sole distributor in Japan. Marubun will act as the official sales representative responsible for AXYS Design's product lines MaxSimTM, MaxCore® and MaxLib®, the premier solutions for system-level virtual prototyping enabling pre-silicon system integration and embedded software development.

"We are pleased to represent AXYS Design and their products in Japan", said Hirotaka Sato, General Manager, EDA Team, LSI Designing Department, Marubun Corporation "AXYS Design's leading products for SoC modeling and simulation fit well in our market and product portfolio. We look forward to a successful business alliance between our two companies."

Customers of AXYS Design include companies like Matsushita/Panasonic, STMicroelectronics, Infineon Technologies, ARC International, DSP Group, Adelante, Improv Systems and others. Using AXYS Design's tools, the verification of HW and SW can be conducted prior to the chip production thereby increasing the chances of the first time silicon success and improving time to market.

"We've searched for the right company to represent us in Japan, and we've found the right match with Marubun Corporation," said Frank Schirrmeister, Vice President of Business Development for AXYS "With Marubun we will be able to provide world class support with a local presence to our existing customers and their partners in Japan."

About AXYS Design Automation
AXYS® Design Automation, Inc. is a provider of fast, accurate, and integrated processor and SoC (System-on-Chip) C/C++ modeling and simulation solutions for the development of high software content SoC devices. The use of AXYS Design's tool suites in the pre-silicon phase substantially shortens the SoC design cycle by enabling early system integration and embedded software development, thus reducing NRE cost and time to market.

AXYS Design's customers and partners are companies involved in cutting edge technologies for the electronics industry and include Adelante Technologies, ARC (LSE:ARK), ARM Ltd. (NASDAQ: ARMHY), Conexant Systems (NASDAQ: CNXT), DSP Group (NASDAQ: DSPG), Improv Systems, Infineon Technologies (NYSE: IFX), LSI Logic (NYSE: LSI), Mentor Graphics (NASDAQ: MENT), MIPS Technologies (NASDAQ: MIPS) and STMicroelectronics (NYSE: STM).

The MaxSimTM Developer Suite is a tool enabling the modeling and verification of multi-core SoC designs. The MaxCore® Developer Suite is a toolset for the automatic generation of processor models and software development tools. MaxLib® is AXYS Design's growing library of models for popular SoC components.

About Marubun
Marubun Corporation, headquarters based in Tokyo, Japan, is the leading franchised and independent "non-keiretsu" electronics and electronic components Distribution Company in Japan. Marubun provides a broad range of electronic products with technical support in all fields, including semiconductor and electronic devices, software, computer, multimedia and telecommunication, space and defense electronics, industrial equipment and many others. Marubun maintains both a sophisticated distribution infrastructure and technical support system, enabling it to provide levels of service and support on a par with those of major manufacturers. Marubun is listed on the First Market of the Tokyo Stock Exchange.

AXYS is a registered trademark of AXYS Design Automation, Inc. MaxSimTM, MaxCore® and MaxLib® are trademarks of AXYS Design Automation, Inc.

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