SimpleTech Files Lawsuit for Unfair Trade Practices Against Lexar Media; Causes of Action Include Libel, Interference with Business Opportunities and Unfair Com

10/2/2002 - SimpleTech, a leading manufacturer of flash-based data storage and custom and standard memory solutions, announced that it has filed suit in California Superior Court against Lexar Media. Trade libel, libel per se, interference with business opportunities, violation of the California Unfair Competition Act, and violation of the California Unfair Trade Practices Act are the causes of action listed in the complaint.

"This suit has been filed in response to our findings that Lexar Media, in order to gain a bigger share of the pertinent market, has been making malicious and false accusations against SimpleTech to our customers," said Houman Fakhimi, general counsel to SimpleTech. "We are taking this action now after several failed attempts to get Lexar Media to retract the statements they made to our customers. SimpleTech values the relationships it has with its customers and will vigorously prosecute this lawsuit to insure that our customers are not misled by the Lexar accusations."

SimpleTech is seeking treble and punitive damages in the suit.

In a separate action, SimpleTech expects to file a complaint with the FTC (Federal Trade Commission) urging the agency to investigate Lexar Media's unfair trade practices.

About SimpleTech
SimpleTech, Inc. is a technology solutions provider offering products based on DRAM, SRAM and Flash memory technologies. Headquartered in Santa Ana, Calif., the company is a leader in the design, development, manufacturing and marketing of custom and standard memory solutions.

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